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Characteristics Of Mass Communication

*Communication is a process of sharing information, ideas, or feelings between people. Its main characteristics are it is interactive, purposeful, continuous, and influences behavior. Effective communication requires a clear message, a sender, a receiver, and feedback.

• One-to-many communication – Reaches a large audience simultaneously
• Influences society – Shapes opinions, attitudes, and culture
• Purposeful content – Informative, educational, and entertaining
•  Accessible to many – Wide coverage and reach